CEO & Chairman

A pioneer in developing connected intelligence to analyse customer experience data and facilitate process and cultural change within companies.

Paul exemplifies leadership excellence by spearheading advancements in connected intelligence and customer experience under his strategic vision. He has fundamentally redefined how organisations perceive data, not merely as metrics but as tools for actionable insight, fostering a cultural evolution towards sustained development. 

His expertise encompasses developing innovative solutions that integrate data-driven decision-making, aligning operational frameworks with modern business needs. 

Paul's commitment to excellence creates synergies across APD Global Research products, programmes and services, empowering its clients to achieve profound customer-centric transformation.