Data - Insight - Change

We are a disruptive technology company in the automotive and aviation sector with a strong presence and innovative focus on customer engagement, feedback and behavioural compliance

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02/02/2003

Worldwide

Since 2003, APD has been a global pathfinder in delivering connected intelligence to measure the impact of customer engagement and supplier management on the retention, recommendation and loyalty of customers to brands and products

08/08/2006

Asia Pacific

Since 2006, APD Australia has been delivering its consultative approach to customer lifecycle management as a trusted advisory and customer research business, employing specific individual and group coaching programs to our clients and customer feedback platforms that deliver data driven insights for our research customers

10/03/2019

United Kingdom

Since 2019, APD's conduct compliance online platform has informed Lenders, Brokers and Motor Dealers on whether their FCA obligations are being met by monitoring feedback from consumers in realtime and the evidencing of outcomes through online live dashboard reporting

Countries

Languages

Surveys 2021

Programmes

DATA

APD's award winning omnichannel research, communication and analytics platforms generate real-time insight into customer experience, brand sentiment, operational and dealer compliance standards

INSIGHT

APD's unique “insights” approach to data aggregation and analysis provide our clients with clear insights into root cause and effect, enabling the actions for improvement to be identified and targeted on a constant basis

CHANGE

APD's teams ensures that research outcomes are align and constantly monitored to meet strategic objectives and drive improvement in business process and people using tailored skill development and mentoring programmes

Voice.360

Our award winning end to end customer feedback platform collects, analyses and reports insights, 24/7

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Compliance.360

Insight that informs, measures and monitors conduct of Intermediaries

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Retention.360

Retention360 enables OEMs to identify customer movement and value to the brand of retention

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Sentiments.360

Harness the power of our AI platform to uncover trends and truths in customer feedback

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Broker.360

Specially adapted version of APD's award-winning Voice360 CX platform for Brokers

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Talkback.360

Our agile App gives customers the power to communicate spontaneously when they choose

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Flightrax.360

Airline passsenger satisfaction programmes deliver real-time insight from 36,000 feet

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Retrospect.360

APD'S re-analysing AI tool which uncovers deep learning insights hidden in existing research data

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“In planning a Marketing Communications programme to the UK Fleet sector for ESP®, it was vital that we understood the level of awareness within the business sector of vehicle active safety systems and, in particular, electronic stability control braking APD was recommended to us for their professionalism and knowledge of the UK Fleet market, and have provided us with both detailed research feedback and introductions to key senior players in the UK leasing, rental and fleet sectors”
David Fulker Head of UK Marketing: BOSCH Automotive Chassis | Click here

“Manheim in the UK has worked with APD for over 12 years on various research and satisfaction programmes. Throughout our relationship, APD have provided real insight from the very start of the process in determining the right survey medium and questions all the way through to comprehensive analysis and recommendations. During the last 6 years we have been using the Voice 360 platform as the hub of our customer service measurement approach. The online dashboard style provides immediate analysis, with strong visual presentation of performance.“
Craig Mailey, Director - Strategic Planning: Manheim Remarketing | Click here

Zenith have worked with APD at Director level since 2006, and over the last 15 years they have introduced exciting and innovative new concepts in the measurement of customer and driver experience feedback to our business. APD’s original thinking and the continuing evolution of their existing products and services, together with their capacity to tailor these precisely to align with Zenith’s vision, is seen as one of their key values and, in our experience, sets them apart as unique in the fleet and wider automotive sector. Attentive and responsive to our needs, APD’s highly professional management team appreciate the commercial imperative of swiftly delivering clearly measurable results and how best to use this information to drive further improvement across all aspects of our business.
Ian Hughes, Managing Diretor: Zenith Vehicle Leasing | Click here