Data - Insight - Change

We are a disruptive technology company in the automotive and aviation sector with a strong presence and innovative focus on customer engagement, feedback and conduct compliance

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02/02/2003

Worldwide

Since 2003, APD Global Research has been the pathfinder in delivering connected intelligence to measure the impact of customer engagement and supplier management on the retention, recommendation and loyalty by customers to brands and products

08/08/2006

Asia Pacific

APD provides a consultative approach to customer lifecycle management. Using data analysis, cause and correction, process change management and performance measurement, APD delivers tailored change management programs, driven by detailed insights through analysis

10/03/2019

United Kingdom

Our CS online platform informs Lenders, Brokers and Motor Dealers on behaviorable compliance with their FCA obligations by monitoring feedback from consumers in realtime and evidencing of satisfactory outcomes through online live dashboard reporting

Countries

Languages

Surveys 2020

Programmes

DATA

Our award winning proprietary research, communication and analysis tools generate real-time insight from customer research, sentiment analytics, operational audits on customised dashboards.

INSIGHT

Our unique “insights” approach to data aggregation and analysis provide clients with clear insights into cause, allowing the drivers of improvement and growth to be identified and targeted.

CHANGE

Standards, processes, skills development and mentoring – APD's suite of capabilities ensures that development programs work by aligning to success drivers and strategic objectives.

Voice360

Our award winning end to end customer feedback platform collects, analyses and reports insights, 24/7

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Compliance360

Insight that informs, measures and monitors behavioural and conduct of Intermediaries

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Retention360

Retention360 enables OEMs to identify customer movement and value to the brand of retention

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Sentiments360

Harness the power of our AI platform to uncover trends and truths in customer feedback

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Broker360

Specially adapted version of APD's award-winning Voice360 CX platform for Brokers

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Talkback360

Our agile App gives customers the power to communicate spontaneously when they choose

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Flightrax360

Airline passsenger satisfaction programmes deliver real-time insight from 36,000 feet

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Retrospect360

APD'S re-analysing AI tool which uncovers deep learning insights hidden in existing research data

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“In planning a Marketing Communications programme to the UK Fleet sector for ESP®, it was vital that we understood the level of awareness within the business sector of vehicle active safety systems and, in particular, electronic stability control braking APD was recommended to us for their professionalism and knowledge of the UK Fleet market, and have provided us with both detailed research feedback and introductions to key senior players in the UK leasing, rental and fleet sectors”
David Fulker Head of UK Marketing: BOSCH Automotive Chassis

“Manheim in the UK has worked with APD for over 12 years on various research and satisfaction programmes. Throughout our relationship, APD have provided real insight from the very start of the process in determining the right survey medium and questions all the way through to comprehensive analysis and recommendations. During the last 6 years we have been using the Voice 360 platform as the hub of our customer service measurement approach. The online dashboard style provides immediate analysis, with strong visual presentation of performance.“
Craig Mailey, Director - Strategic Planning: Manheim Remarketing

Zenith have worked with APD at Director level since 2006, and over the last 15 years they have introduced exciting and innovative new concepts in the measurement of customer and driver experience feedback to our business. APD’s original thinking and the continuing evolution of their existing products and services, together with their capacity to tailor these precisely to align with Zenith’s vision, is seen as one of their key values and, in our experience, sets them apart as unique in the fleet and wider automotive sector. Attentive and responsive to our needs, APD’s highly professional management team appreciate the commercial imperative of swiftly delivering clearly measurable results and how best to use this information to drive further improvement across all aspects of our business.
Ian Hughes, Managing Diretor: Zenith Vehicle Leasing