Maximum Visibility - World Class Insight

Maximum Visibility - World Class Insight

🧠 Real-Time, Continuous Customer Feedback

Voice360 operates 24/7, gathering structured feedback across channels (SMS, web, apps, etc.) so organisations can continuously track satisfaction and dissatisfaction rather than through periodic surveys. 
  • Monitor customer experience moments of truth
  • Identify trends in satisfaction (e.g., NPS, Customer Effort) as they occur
  • Target service issues before they escalate


📈 Deep Insight & Actionable Analytics

Voice.360 isn’t just about collecting feedback — it analyses key drivers of good and poor service:

  • Computes NPS, satisfaction scores and other CX metrics
  • Highlights root causes and service “pain points”
  • Offers integrated dashboards and insight reporting for stakeholders
This makes the platform decision-ready, turning raw data into clear insights. 


🔄 Continuous Improvement & Operational Alerts

The platform supports a continuous improvement process, including:

  • Real-time alerts triggered by negative feedback
  • Email notifications so issues are addressed promptly
  • Monitoring of improvements over time against targets
This helps organisations proactively manage service delivery and supplier performance. 


🔄 Multi-Language, Multi-Channel, Global Reach

APD’s Voice.360 operates in many countries and languages, scaling across complex multinational businesses. 

This makes it suitable for global enterprises seeking consistent CX measurement across regions.

🔌 Flexible Integration with Business Systems

Voice360 can be tailored as a bespoke system or integrated into existing enterprise systems, such as:

  • Salesforce, Microsoft Dynamics
  • MySQL, Oracle
  • Google Analytics
This supports seamless reporting, CRM alignment and business process integration. 


📊 Strong Reporting & Stakeholder Visibility

  • Live online dashboards summarise performance
  • Results can be segmented by event, region, supplier or product
  • Helps organisations demonstrate performance to internal and external stakeholders
This visibility supports strategic decision-making and reinforces accountability.


💡 External Visibility & Brand Value (via Partnerships)

Voice360 has capabilities (often in partnership with Feefo) to surface customer feedback on public review platforms, boosting brand visibility online and aligning internal CX metrics with external reputation. 

This expands the value of feedback data beyond internal use — it helps influence customer choice and enhance SEO via public ratings.


🧩 How Voice360 Fits Into the Wider APD 360 Suite

Voice360 is typically the core CX measurement engine and is often deployed alongside:

  • Sentiments.360 – AI-based sentiment analysis to surface hidden themes in verbatim feedback. 
  • Respond360 -  Customer service portal
  • Retention.360 – tracks repeat business and brand loyalty signals. 
Together, these create a comprehensive customer insight ecosystem for brands.