The Team


Andrew Skelhorn

Research Insight Director Andrew leads APD’s research projects and programmes; ensuring they meet the highest professional standards.

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Andrea Steed

Andrea has a wealth of knowledge in administration at senior management level with the British Army, Holden, Arnott’s, Hewlett Packard, and Director of her own retail business.

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Karl Fisher

Client Service Director Karl's wide ranging remit includes responsible for supporting existing customers and growing new client opportunities.

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Mark Hughes

Mark is a director at APD Compliance and has over 30 years’ experience in leasing, fleet management and research organisations.

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Paul Steed

Managing Director of APD Australia, Paul is a specialist Automotive Industry consultant with a diverse and unique experience set in global markets.

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Paul Turner

Executive Chairman Paul leads the APD team and is widely regarded as a pioneer in online customer experience programs and business intelligence reporting

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Rob Whalley

Rob is a director of APD Global Research and has over 30 years experience with vehicle manufacturers, leasing and wider automotive sectors.

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Gary Watson

Gary's role in market and organisational development is the ensure APD stays ahead of the curve with our products and services.

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Imogen Coote

Imogen is our data master with over 20 years’ experience in the research sector.

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