Our Sentiments360 analytics tool uses augmented intelligence (AI) to identify and amplify messages which otherwise remain hidden in conventional customer feedback.

Sentiments360 is compatible with our suite of monitoring programmes and can integrate with third party customer experience (CX) platforms to access review sites and social channels.

Using a combination of artificial neural networking (ANN), machine learning (MI) and lexicon-based analysis, Sentiments360 delivers a greater degree of reliability in the interpretation and contextualisation of words within sentences.

Sentiments360 is compatible with APD Global’s suite of monitoring programmes and can integrate with 3rd party CX platforms to transform written posts into meaningful and actionable insights.

'Its integration takes analysis and visual representation of customer feedback to a new level using enhanced scanning of verbatim comments and interpreting the sentiment behind them', commented Paul Turner, Chairman of APD Global Group.

'Sentimentss360 represents the next step in extracting greater value from existing data and giving the story behind the static numbers used in CSAT, NPS and CES reporting, which may otherwise have been skimmed over by generic feedback analysis', he concluded.