APD’s Retention.360 enables OEMs to review and identify returning customers' movement and value within their franchised dealership networks.
The product works in harmony with APD’s Voice360 CX platform by tracking individual customers from purchase (single or multiple) and the frequency with which they return to re-purchase or have their vehicle maintained.
Online live 24/7 dashboard reporting highlights the volumes of return visits, the value of the relationship and alerts supplier when a customer purchases services elsewhere within a franchise network or using vehicles fixed servicing intervals if the customer fails to return to the brand.
