“Selling Used EVs Starts With Selling Confidence”

October 2026

Used electric vehicle consumer research 

APD’s latest research into buyer motivation has, for the first time, focused on the growing demand for used electric vehicles (EVs) and the barriers to purchase. 

The quarterly survey tracked the opinions of over 1,000 drivers on a range of topics, and a summary indicated that first-time EV buyers need not more, but clearer and more honest information on range, cost, and purchase reassurance. 

Battery range leads November’s purchase priorities, while two-thirds consider a manufacturer-approved used programme important.

Download a summary of the key findings for more information.