Paul Steed


Paul      Steed

Managing Director of APD Australia, Paul is a specialist Automotive Industry consultant with a diverse and unique experience set in global markets.

Why diverse and unique?

He works with multinationals, with major brands and with large organisations. He also works with small and individual businesses because the same business needs apply. His diverse background allows him to adapt to individual and specific needs, effortlessly and effectively.

Paul’s business expertise has come from all of these sources and has also been enriched by his family, mentor, customers and his many business associates.

Diverse and unique in experience and perspective – this is who Paul is, and what he brings to our business!